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The Mar-Kee Group

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Sales, Service & Management Training Solutions for Automotive, Boat & RV Dealers


Keep it 100! Stop the Shortcuts! by Richard Keeney
Keep it 100! Stop the Shortcuts! by Richard Keeney
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.

10 Ways To Effectively Interact With Women Buyers by David Martin
10 Ways To Effectively Interact With Women Buyers by David Martin
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. By implementing these 10 practices, we believe you are sure to notice an improved rapport that moves you closer to the sale.

What Every Service Advisor Should Be Doing to Secure the Next Appointment by Brett Coker
What Every Service Advisor Should Be Doing to Secure the Next Appointment by Brett Coker
Don’t fall victim to one of these six excuses as to why you don’t get those service appointments scheduled. Just look at how easy the dentist’s office can schedule routine cleanings every 6 months!

Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews by Richard Keeney
Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews by Richard Keeney
Exit interviews are an excellent opportunity for your company to gain valuable insight into what's working well and pinpoint areas of needed improvements. If you are able to glean the right information, you might be able to implement changes that help you keep and retain quality employees in the future.

20th Anniversary Reflections by Richard Keeney
20th Anniversary Reflections by Richard Keeney
Richard Keeney reflects on the origin of the The Mar-Kee Group and how he and his co-founding partner David Martin have been able to successfully grow the 20 year old company year after year.

25 Things Every New Car Salesperson Should Know by Rex Gambrel / Shared by Richard Keeney
25 Things Every New Car Salesperson Should Know by Rex Gambrel / Shared by Richard Keeney
Wise words from car sales veteran Rex Gambrel for anyone desiring a long and rewarding career in auto sales.

Dealers & Managers: Don’t Widen the Plate by Richard Keeney
Dealers & Managers: Don’t Widen the Plate by Richard Keeney
Chris Sperry's article on a baseball coach's allegorical speech is a hallmark for best practices for any industry, and a personal reminder for how to live a life of integrity.

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
It is important to evaluate the experience a new employee will have at your dealership upon arrival and for the first 90 days or so to make sure training is on track.

How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney
How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney
Sales teams are finding themselves at a considerable disadvantage when being asked to provide trade-in offers on the phone and through email. Have a plan of action and goals when handling phone or email trade-in appraisals.

Advantages of Consumer Leasing by Richard Keeney
Advantages of Consumer Leasing by Richard Keeney
Knowing how to effectively present a consumer leasing option can be challenging. Make sure you as the salesperson know the ins and outs of a leasing option.


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