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Leading Provider of Automotive, Boat & RV Sales, Service & Management Training Solutions


25 Things Every New Car Salesperson Should Know by Rex Gambrel / Shared by Richard Keeney
25 Things Every New Car Salesperson Should Know by Rex Gambrel / Shared by Richard Keeney
Wise words from car sales veteran Rex Gambrel for anyone desiring a long and rewarding career in auto sales.

Dealers & Managers: Don’t Widen the Plate By Richard Keeney
Dealers & Managers: Don’t Widen the Plate By Richard Keeney
Chris Sperry's article on a baseball coach's allegorical speech is a hallmark for best practices for any industry, and a personal reminder for how to live a life of integrity.

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
It is important to evaluate the experience a new employee will have at your dealership upon arrival and for the first 90 days or so to make sure training is on track.

How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney
How To Handle Trade-In Appraisal Requests Via Phone Or Email by Richard Keeney
Sales teams are finding themselves at a considerable disadvantage when being asked to provide trade-in offers on the phone and through email. Have a plan of action and goals when handling phone or email trade-in appraisals.

Advantages of Consumer Leasing by Richard Keeney
Advantages of Consumer Leasing by Richard Keeney
Knowing how to effectively present a consumer leasing option can be challenging. Make sure you as the salesperson know the ins and outs of a leasing option.

A 25K-Technician Shortage Spells Problems by David Martin & Brett Coker
A 25K-Technician Shortage Spells Problems by David Martin & Brett Coker
Currently, it is estimated that the automotive repair industry is experiencing a shortage of 25,000 technicians and that number will likely worsen. How are you attracting and keeping your top technicians?

Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin
Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin
Women buyers are an important demographic to understand regarding their motives, preferences and thought-process. Read the top 3 factors women consider when purchasing a vehicle from your dealership.

Get Mentally "Fixed" Before Serving the Proposal by Richard Keeney
Get Mentally
Developing the right mentality when closing a deal with a customer is important to the sale. Salespeople must maintain a "fixed" mentality throughout the sales process.

Dang It...Pick Up the Phone! by Richard Keeney
Dang It...Pick Up the Phone!  by Richard Keeney
A personal phone call is ten times better than sending an impersonal email to a customer. Phone calls show customers you care and helps them connect on a more personal level. Taking the time to make these scheduled calls will go a long way in ensuring you will be on the customer’s radar when the time comes for another purchase.

The "Art" of Voicemail by Richard Keeney
The
Know how to leave an appropriate voicemail that will encourage the customer to make an appointment or other call to action.


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