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The Mar-Kee Group’s David Martin to Present Handling Objections Workshop at NADA
The Mar-Kee Group’s David Martin to Present  Handling Objections Workshop at NADA

January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at the

2017 NADA Conference & Expo.  

“The focus of the automotive industry is currently on creating customers through digital marketing. However, as important as that is, dealerships are discovering that is only half the battle. Ultimately, the sales must still be closed,” said Martin.

Co-Founder Richard Keeney feels that “today’s internet-savvy consumers represent a new challenge to dealerships and many are unprepared to successfully deal with them.”

YESTERDAY’S “CLOSING” TECHNIQUES don't always WORK WITH today's TECH-SAVVY BUYERS, WHO sometimes KNOW MORE ABOUT THE PRODUCT THAN THE SALESPEOPLE. 

 

This highly interactive workshop will examine and discuss common objections heard from customers and share multiple ways to professionally address each one. At the conclusion of the workshop attendees can be confident that they will return to their dealership with the missing piece of the closing puzzle.

The Mar-Kee Group is excited to be a part of this year’s NADA centennial celebration.

Workshop covers: 

• 9 keys to handle objections from today’s tech-savvy buyers
• 6 ways to eliminate objections before they surface
• Professional responses to objections that are routinely heard from customers

Workshop schedule:

Thursday, 1/26 - 2:30pm in Room 211-213

Saturday, 1/28 - 10:30am in Room 278-280

Sunday, 1/29 - 10:45am in Room 203-205

 

Not Going to NADA?

Request your FREE workshop handouts.

 

Click the link below to view our impression sales training course offerings for eAutotraining: http://www.markeegroup.com/eAutoTraining/Course-Catalog

About The Mar-Kee Group:
David Martin and Richard Keeney of The Mar-Kee Group are honored to celebrate 20 years as one of the nation’s leading automotive sales training companies.  They have over 70 years of combined sales, management, and training experience, with over 4,700 dealerships served in the US, Canada, Europe and Australia.  The Mar-Kee Group provides multiple online training options as well as customized in-dealership training.  For more information, visit our website at markeegroup.com or call 888-300-4629.   




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