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Leading Provider of Automotive, Boat & RV Sales, Service & Management Training Solutions


6 Objections That Successful Salespeople Have Mastered by David Martin
6 Objections That Successful Salespeople Have Mastered by David Martin
Sales teams have heard dozens of different objections in their careers but there are 6 primary objections that every sales pro can ALWAYS handle. Do you have these mastered?

Dealers & Managers: Fire LESS — Look in the Mirror MORE by Richard Keeney
Dealers & Managers: Fire LESS — Look in the Mirror MORE by Richard Keeney
A leader's role is extremely important in helping dealerships turn the bottom 20% of salespeople into high-achieving contributors. Find out what you can do to save the day!

14 Tips on How Sales Managers Can Lead by Example by Richard Keeney
14 Tips on How Sales Managers Can Lead by Example by Richard Keeney
As sales managers, leading by example is an easy way to train your sales team. These 14 tips outline the basics every manager should keep in mind on a daily basis.

New Automotive Sales Training Program Makes Life Easier for Managers
New Automotive Sales Training Program Makes Life Easier for Managers
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers and it’s perfect for new hires and underperformers.

Role Play Your Way to Success by David Martin
Role Play Your Way to Success by David Martin
Role-playing with your Automotive Sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews by Richard Keeney
Wish Them Well, But Ask, “What The Hell?” - How to Capitalize On Exit Interviews by Richard Keeney
Exit interviews are an excellent opportunity for your company to gain valuable insight into what's working well and pinpoint areas of needed improvements. If you are able to glean the right information, you might be able to implement changes that help you keep and retain quality employees in the future.

Dealers & Managers: Don’t Widen the Plate By Richard Keeney
Dealers & Managers: Don’t Widen the Plate By Richard Keeney
Chris Sperry's article on a baseball coach's allegorical speech is a hallmark for best practices for any industry, and a personal reminder for how to live a life of integrity.

Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
Every Garden Will Be Invaded: Protect the New Hire by Richard Keeney
It is important to evaluate the experience a new employee will have at your dealership upon arrival and for the first 90 days or so to make sure training is on track.


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