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The Mar-Kee Group

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Sales, Service & Management Training Solutions for Automotive, Boat & RV Dealers


Controlling “Post-Sale” Reconditioning by Richard Keeney
Controlling “Post-Sale” Reconditioning by Richard Keeney
After the sale, carrying around excessive baggage caused by fulfilling customers’ requests for "freebies" can be minimized or prevented. In some instances, immediate accommodations may not make good business sense. Save time, energy and money by staying in control of every automotive sales situation.

Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest by Richard Keeney
Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest by Richard Keeney
Never underestimate the power of building solid relationships in sales. Start retaining more customers and creating your own showroom traffic by personalizing your prospects' experiences.

Pick a Number! Live It Every Day, Every Deal by Richard Keeney
Pick a Number! Live It Every Day, Every Deal by Richard Keeney
As a manager, are you clearly communicating your expectations to your team? Is everyone on the team 100% clear about what's expected of them individually? Are you doing it constantly and consistently? If not, here are some tips to get you started...

3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY...by Richard Keeney
3 Strategies to Improve Vehicle Sales Gross <em>IMMEDIATELY</em>...by Richard Keeney
Keep your vehicle sales high and your deal-cutting concessions low with these three strategies to use when responding to customers' price objections.

Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker
Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker
Reach your maximum potential in Automobile Service Sales through providing value and earning customer trust by following these two simple Granny rules.

New Automotive Sales Training Program Makes Life Easier for Managers
New Automotive Sales Training Program Makes Life Easier for Managers
Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day Boot Camp, training just got a lot easier for managers and it’s perfect for new hires and underperformers.

Role Play Your Way to Success by David Martin
Role Play Your Way to Success by David Martin
Role-playing with your Automotive Sales team will give them the confidence and inspiration to know what to say when handling objections from potential customers. Just like in sports or the fine arts, honing your craft involves practice. Through role-playing, your sales team will master professional and effective responses to the most common objections.

Service Advisor Tips for Following-Up on Declined Services by Brett Coker
Service Advisor Tips for Following-Up on Declined Services by Brett Coker
Just because a client declines a recommended service, doesn't mean your obligation to that customer stops there. Service Advisors may face declined services often, but with the ultimate goal being customer satisfaction, keep trying. Invest just 10 -15 minutes a day, follow this simple process, and your sales will go up, your customers will value your concerns, and you will further those relationships.

Keep it 100! Stop the Shortcuts! by Richard Keeney
Keep it 100! Stop the Shortcuts! by Richard Keeney
Is your sales team committed to giving it their all 100% of the time? Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals.

10 Ways To Effectively Interact With Women Buyers by David Martin
10 Ways To Effectively Interact With Women Buyers by David Martin
Women purchase over 50% of the cars bought and play a major role in over 85% of car purchases. By implementing these 10 practices, we believe you are sure to notice an improved rapport that moves you closer to the sale.


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