1. Core Automotive Sales Training

• Customer-centric selling techniques

• Effective communication and rapport building

• Handling objections with confidence

• Negotiating and closing strategies

• Prospecting, follow-up, and digital selling skills

Whether new to sales or seasoned in the industry, your automotive sales professionals will gain actionable insights that improve performance and boost gross profit. Mar-Kee Group

🧰 2. Service Advisor Sales Training

Service Advisors are vital revenue drivers. Our specialized training helps them:

• Engage customers with confidence

• Present service value (not just price)

• Increase upsell and retention rates

• Improve customer experience and satisfaction

This training enhances technical and sales skills to turn routine service visits into profitable opportunities. Mar-Kee Group

👔 3. Sales Management & Leadership Training

Great teams require strong leadership. Our management training empowers leaders to:

• Inspire and motivate their sales teams

• Set and exceed performance goals

• Create consistent training culture

• Track performance with accountability tools

Managers gain strategic skills to lead with clarity and purpose. Mar-Kee Group

💼 4. F&I Training

A strong Finance & Insurance (F&I) process significantly impacts dealership profitability. Our F&I training covers:

• Compliance basics and product expertise

• Effective negotiation techniques

• Customer satisfaction during the F&I process

By mastering F&I fundamentals, your team enhances profits and customer trust. Mar-Kee Group

🌐 Powerful, Flexible Learning

Our training is accessible online 24/7, making it easy for your team to learn from anywhere — at work, at home, or on the go. Programs feature:

• Frequently updated brief video lessons

• Practical role-play scenarios

• Printable materials and word tracks

• Progress tracking with automated reporting

• Certificates of completion

The Mar-Kee Group’s eAutotraining platform gives dealerships a scalable training solution that improves skills consistently over time. Mar-Kee Group