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Sales Process       Service Advisor        F & I        Sales Management

Automotive Service Advisor 

Sales Training

Service Advisor Sales Training

Increase Tire Sales


Automotive Sales Training 

Handling Objections

"I Want to Think About It"

NEW! Sales Management  

and Leadership Training

Automotive Sales Training for Management & Leadership

3-Step Negotiating Technique (Part 1)


     26248 Equity Drive
     Daphne, AL 36526
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     Mon - Thur  8 am - 5 pm
     Fri  8 am - 4 pm


Welcome to The Mar-kee Group
David Martin, Richard Keeney

The Mar-Kee Group was established in 1996 and launched 24/7 online sales training in 2005. Since then, our revolutionary sales training programs have proven to be the most consistent and convenient way to build your sales, service, and management teams' confidence and skill sets from the dealership, at home, or anywhere with internet access.

Our complete, cutting edge Automotive sales, Automotive service, Marine-specific sales, and RV-specific sales training includes over 500 brief video training assignments with over 300 role-play scenarios. Each assignment includes printable course materials and testing. Student progress is recorded in our real-time reporting center. Accountability features are available to keep your training administrators and management informed of students' progress.  The Mar-Kee Group offers innovative auto sales management training and service department sales training.  View testimonials.




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Recent Posts

  • Tightening the T.O. $pokes by Richard Keeney Posted last week
    One of the most dangerous things your salespeople can do is to NOT use the T.O. process effectively. It is vital to not let this process fall to the wayside and it starts with your dealership's Management team. Stay tuned for great discussion points to get your team on board.
  • Are Your Interview Questions Helping or Hurting? by Richard Keeney Posted last month
    Finding the perfect employees for your dealership can be very challenging. Today's job candidates are quite savvy and impressive on the surface. However, they may not be the best fit for your dealership if not properly screened during the interview process. Here are a few things every hiring manager or human resources manager in the automotive industry should keep in mind...
  • Controlling “Post-Sale” Reconditioning by Richard Keeney Posted 2 months ago
    After the sale, carrying around excessive baggage caused by fulfilling customers’ requests for "freebies" can be minimized or prevented. In some instances, immediate accommodations may not make good business sense. Save time, energy and money by staying in control of every automotive sales situation.
  • Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest by Richard Keeney Posted 4 months ago
    Never underestimate the power of building solid relationships in sales. Start retaining more customers and creating your own showroom traffic by personalizing your prospects' experiences.
  • The "Good News" Compromise of Negotiating and Closing by Richard Keeney Posted 6 months ago
    Did you know, when raising the customer, the more "OK" the salesperson is, the more "OK" the buyer is likely to be? Increase your chances of closing with this strategy ...
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