Sep 1, 2025 | Automotive, Service Advisors / Service Writers, Service Technicians, Service Training
Service Advisor Training: Turning Routine Maintenance Into Lasting Customer Relationships In the dealership world, building customer loyalty doesn’t just happen on the showroom floor—it often starts in the service drive. With proper service advisor training, every oil...
Aug 1, 2025 | Sales Training
The Changing Face of Sales: Why Gen Z Matters As Baby Boomers retire and Millennials take leadership roles, Generation Z (born 1997–2012) is stepping into the spotlight—as both customers and employees. This digitally native generation is redefining how dealerships in...
Jul 1, 2025 | Boat, RV, Sales
Beyond the Sale: Engaging Boat & RV Owners Through Seasonal Service Campaigns In the highly competitive world of boat and RV sales, the moment the keys are handed over doesn’t mark the end of the customer journey—it’s only the beginning. Smart dealerships...
Jun 1, 2025 | Automotive, Sales Training
In today’s fast-paced world, the automobile industry is undergoing a massive transformation. The traditional showroom experience, where customers physically browse cars, test drive, and negotiate face-to-face with salespeople, is quickly being replaced by a more...
Apr 1, 2025 | Automotive, Sales, Sales Training
The Role of Product Knowledge in Boosting Your Automotive Sales Performance In the competitive world of automotive sales, success often comes down to one key factor: product knowledge. When sales professionals have a deep understanding of the vehicles they’re selling,...
Mar 1, 2025 | Automotive, Sales, Sales Training
The Science of Motivation: Unlocking Peak Performance in Your Workforce In the fast-paced world of automobile sales, motivation isn’t just a nice-to-have—it’s the driving force behind success. Sales teams face constant challenges, from handling customer objections to...
Feb 1, 2025 | Automotive, Communication, Confidence, Sales Training
From Goals to Growth: How Regular Performance Reviews Elevate Team Productivity in Automobile Training In the competitive landscape of the automotive industry, continuous learning and development are essential to maintaining high-performance teams. Dealerships must...
Jan 1, 2025 | Automotive, Communication, Education, Employee Recognition, Sales Training
Top Trends in Employee Training and Development for 2025 Employee training and development have always been critical for organizational success, but in 2025, the landscape is evolving faster than ever. As businesses navigate an increasingly digital and globalized...
Dec 1, 2024 | Communication, Customer Service, Follow Up
Mastering the Art of Follow-Up: Building Long-Term Relationships with Car, Boat, and RV Buyers In the world of automotive, marine, and RV sales, the follow-up is where many sales processes either flourish or falter. While closing the sale is an important milestone,...
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