“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization. Many dealers have a few sales...
The Best “Last Two” Questions to Ask BEFORE Getting the Proposal by Richard Keeney

The Best “Last Two” Questions to Ask BEFORE Getting the Proposal by Richard Keeney

It is my belief that these two questions need to be asked every time before leaving the customer to get a proposal from management.  Next to the last question to ask the customer before getting up to go for desk assistance: “Is there any additional equipment you want...
3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...