The “Good News” Compromise of Negotiating and Closing by Richard Keeney

The “Good News” Compromise of Negotiating and Closing by Richard Keeney

Desk managers everywhere have experienced salespeople who would prefer them to just “OK” the customer’s offer and put the deal to bed. Face it, when the salesperson is ready to close the deal, they most likely have already overcome a good bit to get...
3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...