“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization. Many dealers have a few sales...
Service Advisor Tips for Following-Up on Declined Services by Brett Coker

Service Advisor Tips for Following-Up on Declined Services by Brett Coker

Therefore, when you make a recommendation that a client declines, then you have an obligation to follow-up on those declined services. Wait, who wants to follow-up on declined services? I don’t have time and they’ve already said no once, so, what, you want...
What Every Service Advisor Should Be Doing to Secure the Next Appointment by Brett Coker

What Every Service Advisor Should Be Doing to Secure the Next Appointment by Brett Coker

SET THE EXPECTATION.  BE THE CUSTOMER’S ADVOCATE. ASSUME THE APPOINTMENT. Do you enjoy going to the dentist twice a year? I mean, other than possibly the nitrous, do you enjoy the probing, poking, scraping, stabbing, etc., with a very sharp and pointy set...