Could Your Salespeople Sell Popsicles? By Richard Keeney

Could Your Salespeople Sell Popsicles? By Richard Keeney

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town....
“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” By Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization. Many dealers have a few sales...
3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

3 Strategies to Improve Vehicle Sales Gross IMMEDIATELY… by Richard Keeney

Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...
Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker

Service Managers: Reach Maximum Potential with Grandma Rules by Brett Coker

We can all agree that customer retention in the Service Department trumps all. It brings long-term profitability, higher new vehicle resale rates, higher sales per RO, and increases in Customer Pay work.  With that said, you will understand and salute the...