Mar 15, 2017 | Automotive, Closing, Communication, Conflict Resolution, Customer Service, Desking The Deal, Gross Profit, Handling Objections, Internet, Negotiation, Sales, Sales Process, Sales Strategies, Sales Training
Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...
Jan 23, 2017 | Building Rapport, Communication, Customer Retention, Customer Service, Growth, Sales, Sales Process, Sales Strategies, Sales Training, Service Advisors / Service Writers, Service Training
We can all agree that customer retention in the Service Department trumps all. It brings long-term profitability, higher new vehicle resale rates, higher sales per RO, and increases in Customer Pay work. With that said, you will understand and salute the...
Jan 2, 2017 | Automotive, Closing, Education, Handling Objections, NADA, News, Sales, Sales Process, Sales Strategies, Sales Training
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at...
Nov 30, 2016 | Automotive, Communication, Customer Service, Emails, New Hires, People, Sales, Sales Management, Sales Process, Sales Strategies, Sales Training, Teamwork
Do you have an employee needing a strong sales process foundation? Imagine one of your new salespeople, or one who is under-performing, were to receive their sales training assignment every Monday through Friday morning over the next 90 days! Start every day the...
Oct 26, 2016 | Automotive, Boat, Closing, Communication, Customer Service, Handling Objections, Role Play, Sales, Sales Management, Sales Strategies, Sales Training
Digital marketing is understandably the current rage in the automotive industry. Using software programs that can identify in-market customers and properly price position vehicles makes all the sense in the world. It is hard to imagine operating a modern dealership...
Sep 8, 2016 | Building Rapport, Closing, Communication, Customer Retention, Customer Service, Follow Up, Sales, Sales Strategies
Our dealership motto: 100% of the customers will receive 100% of what we have to offer 100% of the time Fact: When all of your variable staff embraces and lives out this strategy every day, well, there is just “no stopping that freight train”. In fact,...
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