“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” by Richard Keeney

“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” by Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization. Many dealers have a few sales...
“One More” by David Martin

“One More” by David Martin

I would like to recommend a very important philosophy that you should incorporate into your daily sales regiment. The concept is called “One More”. At its heart, it simply means that when you think you are done, do one more. One more what, you ask? One...
The Best “Last Two” Questions to Ask BEFORE Getting the Proposal by Richard Keeney

The Best “Last Two” Questions to Ask BEFORE Getting the Proposal by Richard Keeney

It is my belief that these two questions need to be asked every time before leaving the customer to get a proposal from management.  Next to the last question to ask the customer before getting up to go for desk assistance: “Is there any additional equipment you want...