Currently, it is estimated that the automotive repair industry is experiencing a shortage of 25,000 technicians.

That number will likely worsen as the demand for auto mechanics is expected to increase by at least 9% in the next five years.

And it’s not just the automotive industry. RV, marine and bus service operations are also actively and aggressively looking for mechanics, and they see the automotive industry as fertile ground for poaching.

Within the automotive franchise world, there is a cannibalization occurring where dealers are hiring away technicians from other dealerships with obscene signing bonuses, guaranteed earnings, generous benefit packages and more.

Dealers have to compete in that game, but they also must begin to think and act creatively to not only acquire additional technical staff, but to retain their existing staff.

Compensation plans, work schedules, benefits and other intangible elements need to be examined and implemented. 

If a dealership wants to grow in service and parts revenue, they must have increased throughput.  

If a dealership wants to grow in new and used vehicle sales, they also must have increased throughput to be able to PDI the new vehicles, recon the used vehicles, and install any up-sells.

How are you attracting and keeping top talent?

Hope to see you at our upcoming workshop in Vegas for The NADA Convention & Expo: 


Brett Coker, Coker Automotive Consultants, Pensacola, FL 
David Martin, The Mar-Kee Group, Daphne, AL

3/31/2016   3:45pm – 5:00pm   N206
4/2/2016    10:15am – 11:30am  N119-120

Workshop Ended:  Request your FREE workshop handouts.

David Martin

The Mar-Kee Group


251-490-7010 (cell) 

The Mar-Kee Group is proud to celebrate 20 years of outstanding Sales, Service, and Management Training.

Coker Automotive Consultants is a proud fixed-ops content and in-dealership training partner of The Mar-Kee Group. To learn more, visit