Aug 1, 2025 | Sales Training
The Changing Face of Sales: Why Gen Z Matters As Baby Boomers retire and Millennials take leadership roles, Generation Z (born 1997–2012) is stepping into the spotlight—as both customers and employees. This digitally native generation is redefining how dealerships in...
Jul 1, 2025 | Boat, RV, Sales
Beyond the Sale: Engaging Boat & RV Owners Through Seasonal Service Campaigns In the highly competitive world of boat and RV sales, the moment the keys are handed over doesn’t mark the end of the customer journey—it’s only the beginning. Smart dealerships...
Jun 1, 2025 | Automotive, Sales Training
In today’s fast-paced world, the automobile industry is undergoing a massive transformation. The traditional showroom experience, where customers physically browse cars, test drive, and negotiate face-to-face with salespeople, is quickly being replaced by a more...
Apr 1, 2025 | Automotive, Sales, Sales Training
The Role of Product Knowledge in Boosting Your Automotive Sales Performance In the competitive world of automotive sales, success often comes down to one key factor: product knowledge. When sales professionals have a deep understanding of the vehicles they’re selling,...
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