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The Mar-Kee Group - Sales Training and Management Training for Automotive, Boat and RV Dealers
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5 Common Objections in Auto/RV/Boat Sales — And How to Overcome Them

5 Common Objections in Auto/RV/Boat Sales — And How to Overcome Them

Nov 1, 2025 | Automotive, Boat, RV, Sales, Sales Training

Sales Objections in Auto RV Boat Sales — 5 Common Issues & How to Overcome Them Sales objections in auto RV boat sales happen every day across showrooms and lots. These objections shouldn’t be feared—when handled correctly, they become opportunities to demonstrate...
Mastering the Digital Showroom: How Online Sales Training is Revolutionizing the Automobile Industry

Mastering the Digital Showroom: How Online Sales Training is Revolutionizing the Automobile Industry

Oct 1, 2025 | Automotive, Sales Training

Digital Showroom Training: Revolutionizing Automotive Sales Alt text: Digital showroom online sales training boosting dealership sales In today’s automotive market, digital showroom online sales training is transforming how dealerships engage customers and close...
Bridging Youth and Legacy: Attracting and Training Gen Z Customers and Staff

Bridging Youth and Legacy: Attracting and Training Gen Z Customers and Staff

Aug 1, 2025 | Sales Training

The Changing Face of Sales: Why Gen Z Matters As Baby Boomers retire and Millennials take leadership roles, Generation Z (born 1997–2012) is stepping into the spotlight—as both customers and employees. This digitally native generation is redefining how dealerships in...
Mastering the Digital Showroom: How Online Sales Training is Revolutionizing the Automobile Industry by Richard Keeney

Mastering the Digital Showroom: How Online Sales Training is Revolutionizing the Automobile Industry by Richard Keeney

Jun 1, 2025 | Automotive, Sales Training

In today’s fast-paced world, the automobile industry is undergoing a massive transformation. The traditional showroom experience, where customers physically browse cars, test drive, and negotiate face-to-face with salespeople, is quickly being replaced by a more...
The Role of Product Knowledge in Boosting Your Automotive Sales Performance by Richard Keeney

The Role of Product Knowledge in Boosting Your Automotive Sales Performance by Richard Keeney

Apr 1, 2025 | Automotive, Sales, Sales Training

The Role of Product Knowledge in Boosting Your Automotive Sales Performance In the competitive world of automotive sales, success often comes down to one key factor: product knowledge. When sales professionals have a deep understanding of the vehicles they’re selling,...
The Science of Motivation: Unlocking Peak Performance in Your Workforce by Richard Keeney

The Science of Motivation: Unlocking Peak Performance in Your Workforce by Richard Keeney

Mar 1, 2025 | Automotive, Sales, Sales Training

The Science of Motivation: Unlocking Peak Performance in Your Workforce In the fast-paced world of automobile sales, motivation isn’t just a nice-to-have—it’s the driving force behind success. Sales teams face constant challenges, from handling customer objections to...
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Recent Posts

  • Why Ongoing Sales & Service Advisor Training Is Critical for Dealership Success
  • 5 Common Objections in Auto/RV/Boat Sales — And How to Overcome Them
  • Mastering the Digital Showroom: How Online Sales Training is Revolutionizing the Automobile Industry
  • Service Drive Success: Training Advisors to Turn Routine Maintenance into Lasting Customer Relationships
  • Bridging Youth and Legacy: Attracting and Training Gen Z Customers and Staff

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