Sep 6, 2017 | Automotive, Closing, Communication, Conflict Resolution, Handling Objections, Role Play, Sales Management
Any discussion on objections would have to start with a simple, yet profound, premise. Contrary to what some may think, closing is not a singular event. It is a process; a process that sometimes starts before you and the customer ever see one another. For...
May 10, 2017 | Closing, Communication, Education, Human Resources, Leadership, New Hires, Sales Management, Sales Process, Sales Strategies, Sales Training
When it comes to sales management training for vehicle sales, I’m reminded of a quote I recently read by John Wooden, “The best leadership tool you have is to lead by example.” It bothers me to see parents teaching their kids that it’s...
Mar 15, 2017 | Automotive, Closing, Communication, Conflict Resolution, Customer Service, Desking The Deal, Gross Profit, Handling Objections, Internet, Negotiation, Sales, Sales Process, Sales Strategies, Sales Training
Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...
Jan 2, 2017 | Automotive, Closing, Education, Handling Objections, NADA, News, Sales, Sales Process, Sales Strategies, Sales Training
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at...
Oct 26, 2016 | Automotive, Boat, Closing, Communication, Customer Service, Handling Objections, Role Play, Sales, Sales Management, Sales Strategies, Sales Training
Digital marketing is understandably the current rage in the automotive industry. Using software programs that can identify in-market customers and properly price position vehicles makes all the sense in the world. It is hard to imagine operating a modern dealership...
Sep 8, 2016 | Building Rapport, Closing, Communication, Customer Retention, Customer Service, Follow Up, Sales, Sales Strategies
Our dealership motto: 100% of the customers will receive 100% of what we have to offer 100% of the time Fact: When all of your variable staff embraces and lives out this strategy every day, well, there is just “no stopping that freight train”. In fact,...
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