Jan 2, 2017 | Automotive, Closing, Education, Handling Objections, NADA, News, Sales, Sales Process, Sales Strategies, Sales Training
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at...
Nov 30, 2016 | Automotive, Communication, Customer Service, Emails, New Hires, People, Sales, Sales Management, Sales Process, Sales Strategies, Sales Training, Teamwork
Do you have an employee needing a strong sales process foundation? Imagine one of your new salespeople, or one who is under-performing, were to receive their sales training assignment every Monday through Friday morning over the next 90 days! Start every day the...
Oct 26, 2016 | Automotive, Boat, Closing, Communication, Customer Service, Handling Objections, Role Play, Sales, Sales Management, Sales Strategies, Sales Training
Digital marketing is understandably the current rage in the automotive industry. Using software programs that can identify in-market customers and properly price position vehicles makes all the sense in the world. It is hard to imagine operating a modern dealership...
Sep 26, 2016 | Automotive, Building Rapport, Communication, Customer Retention, Customer Service, Follow Up, Handling Objections, Sales Strategies, Service Advisors / Service Writers, Service Training
Therefore, when you make a recommendation that a client declines, then you have an obligation to follow-up on those declined services. Wait, who wants to follow-up on declined services? I don’t have time and they’ve already said no once, so, what, you want me to be a...
Sep 8, 2016 | Building Rapport, Closing, Communication, Customer Retention, Customer Service, Follow Up, Sales, Sales Strategies
Our dealership motto: 100% of the customers will receive 100% of what we have to offer 100% of the time Fact: When all of your variable staff embraces and lives out this strategy every day, well, there is just “no stopping that freight train”. In fact,...
Aug 12, 2016 | Building Rapport, Communication, Customer Retention, Customer Service, Sales, Sales Strategies, Women Buyers
According to studies, women purchase or lease slightly over one half of all the cars delivered, and play a major role in over 85% of deliveries. In fact, believe it or not, in the average household more women buyers are making the decision without the man than men can...
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