Could Your Salespeople Sell Popsicles? by Richard Keeney

Could Your Salespeople Sell Popsicles? by Richard Keeney

Whether called Product Specialists or Salespeople, how would yours do selling popsicles? Let me share a recent experience. I was so ready for a chocolate dessert the other afternoon and I was looking for the Yes, We’re Open sign at the ultimate popsicle store in town....
“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” by Richard Keeney

“Building Relationships: Turn Your Weakest Marketing Arm Into Your Strongest” by Richard Keeney

Dealer and Manager, do you feel frustrated by costly expenses needed to get customers through the door?  Salespeople who build something really significant, by flexing their own marketing arm, understand the importance of personalization. Many dealers have a few sales...