Oct 26, 2016 | Automotive, Boat, Closing, Communication, Customer Service, Handling Objections, Role Play, Sales, Sales Management, Sales Strategies, Sales Training
Digital marketing is understandably the current rage in the automotive industry. Using software programs that can identify in-market customers and properly price position vehicles makes all the sense in the world. It is hard to imagine operating a modern dealership...
Sep 26, 2016 | Automotive, Building Rapport, Communication, Customer Retention, Customer Service, Follow Up, Handling Objections, Sales Strategies, Service Advisors / Service Writers, Service Training
Therefore, when you make a recommendation that a client declines, then you have an obligation to follow-up on those declined services. Wait, who wants to follow-up on declined services? I don’t have time and they’ve already said no once, so, what, you want me to be a...
Sep 8, 2016 | Building Rapport, Closing, Communication, Customer Retention, Customer Service, Follow Up, Sales, Sales Strategies
Our dealership motto: 100% of the customers will receive 100% of what we have to offer 100% of the time Fact: When all of your variable staff embraces and lives out this strategy every day, well, there is just “no stopping that freight train”. In fact,...
Aug 12, 2016 | Building Rapport, Communication, Customer Retention, Customer Service, Sales, Sales Strategies, Women Buyers
According to studies, women purchase or lease slightly over one half of all the cars delivered, and play a major role in over 85% of deliveries. In fact, believe it or not, in the average household more women buyers are making the decision without the man than men can...
Jul 13, 2016 | Closing, Communication, Customer Retention, Customer Service, Follow Up, Sales Strategies, Service Advisors / Service Writers, Service Training
SET THE EXPECTATION. BE THE CUSTOMER’S ADVOCATE. ASSUME THE APPOINTMENT. Do you enjoy going to the dentist twice a year? I mean, other than possibly the nitrous, do you enjoy the probing, poking, scraping, stabbing, etc., with a very sharp and pointy set...
Jun 23, 2016 | Communication, Conflict Resolution, Emails, General, Human Resources, Sales Management
Well, you know it’s inevitable. Eventually some in your dealership will leave, either voluntarily or involuntarily, but will exit nonetheless. Instead of just allowing people to ride off into the sunset, why not invest 5 to 10 minutes with them on the off-chance...
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