Jan 28, 2016 | Automotive, Boat, Building Rapport, Communication, Customer Retention, Customer Service, RV, Sales Training, Women Buyers
Women buy over 50% of the vehicles sold in the U.S. and heavily influence upwards of 85% of all automotive purchases. If these statistics surprise you – they shouldn’t. Women make up over 50% of the adult population and their influences are felt in...
Jan 15, 2016 | Automotive, Boat, Desking The Deal, Needs Assessment, Presentation, RV, Sales, Sales Process, Sales Training
Breaking News – Salespeople are Human! Even the strongest of salespeople can have their optimism and energy adversely affected when showered with a customer’s unrealistic expectations, constant reminders that “It’s not going to happen...
Jan 15, 2016 | Automotive, Boat, Building Rapport, Customer Service, Phones, RV, Sales Strategies, Sales Training
Many times, salespeople contact potential customers through email and then wait to get a response, if they ever get one at all. Though email is a convenient and important tool for businesses, the best way to develop and maintain customer relations is through brief,...
Sep 16, 2015 | Automotive, Boat, Building Rapport, Communication, Follow Up, Phones, RV, Sales Training
Though so much of the communication these days seems to be in the form of email and texting, we must not forget to pick up the phone. I catch myself sometimes starting an email when a phone call would be far more personal and helpful. Wow, a good old fashioned phone...
Sep 16, 2015 | Automotive, Boat, Communication, Emails, RV, Sales, Sales Training, Texting
I bet you have some very tech savvy people on your team. You might check and make sure these and others on staff are not committing some of the seemingly harmless yet truly costly errors when communicating in this fashion. First, you might share with them (and the...
Sep 16, 2015 | Automotive, Boat, Closing, Role Play, RV, Sales
Having your salespeople role-play the figures with you prior to delivering the proposal to customers just makes good business sense. We all do better after rehearsal. This is an absolute must when working with newer salespeople. To that we say, trust, yet verify....
Jul 31, 2015 | Automotive, Boat, Needs Assessment, RV, Sales Training
As a desk manager, you, more than most, understand the value of information. You function better, and, of course, can desk much more effectively when you know more about the buyer. When you are more aware of the customer’s motivations, whether there is...
Jul 31, 2015 | Automotive, Negotiation, Sales Training, Trade-Ins
Let’s talk trade walk. You may have a good handle on it…or you may need to take it up a notch or two. If 65% of the people you talk to have a trade-in and nearly all of which have a higher figure in mind for the trade-in value, the number you deliver may...
Jul 31, 2015 | Automotive, Follow Up
Salespeople need a solid customer follow-up plan to make sure they stay on their customer’s radar. Many dealerships have excellent follow-up strategies. However, all too often, during training we find salespeople that lack direction. As a...
Jul 31, 2015 | Automotive, Communication, Handling Objections, Sales Process, Sales Training
5 reasons why salespeople may receive a “vague” objection: 1. The customer is uncomfortable with price issues. 2. The customer is uncomfortable with you or other dealership personnel. 3. The customer is not...
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