Sep 6, 2017 | Automotive, Closing, Communication, Conflict Resolution, Handling Objections, Role Play, Sales Management
Any discussion on objections would have to start with a simple, yet profound, premise. Contrary to what some may think, closing is not a singular event. It is a process; a process that sometimes starts before you and the customer ever see one another. For...
Mar 15, 2017 | Automotive, Closing, Communication, Conflict Resolution, Customer Service, Desking The Deal, Gross Profit, Handling Objections, Internet, Negotiation, Sales, Sales Process, Sales Strategies, Sales Training
Customers looking to buy a new or pre-owned vehicle will always be looking to get the best deal. It’s hardwired in most of us to attempt negotiations. Where you end up, if you get the deal, and how good the customer feels about it is dependent on the salesperson...
Jan 2, 2017 | Automotive, Closing, Education, Handling Objections, NADA, News, Sales, Sales Process, Sales Strategies, Sales Training
January 1, 2017 — The Mar-Kee Group announced that 10-time National Automotive Dealers Association speaker and President of the Mar-Kee Group, David Martin, will present a sales training workshop, “Marketing Opens the Door: Closing Seals the Deal” at...
Oct 26, 2016 | Automotive, Boat, Closing, Communication, Customer Service, Handling Objections, Role Play, Sales, Sales Management, Sales Strategies, Sales Training
Digital marketing is understandably the current rage in the automotive industry. Using software programs that can identify in-market customers and properly price position vehicles makes all the sense in the world. It is hard to imagine operating a modern dealership...
Sep 26, 2016 | Automotive, Building Rapport, Communication, Customer Retention, Customer Service, Follow Up, Handling Objections, Sales Strategies, Service Advisors / Service Writers, Service Training
Therefore, when you make a recommendation that a client declines, then you have an obligation to follow-up on those declined services. Wait, who wants to follow-up on declined services? I don’t have time and they’ve already said no once, so, what, you want me to be a...
Jul 31, 2015 | Automotive, Communication, Handling Objections, Sales Process, Sales Training
5 reasons why salespeople may receive a “vague” objection: 1. The customer is uncomfortable with price issues. 2. The customer is uncomfortable with you or other dealership personnel. 3. The customer is not...
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